Transform Your Regional Business. Strengthen Your Community.

At Sandalia Advisory, we help Western Australian businesses thrive with practical, no-nonsense strategies.

Welcome to Sandalia Advisory

Sandalia Advisory is a country-minded, straight-talking business consulting firm on a mission to keep regional WA thriving. We know that when local enterprises succeed, communities flourish, which is why we go beyond typical ‘advice’ to deliver real, step-by-step action plans that strengthen operations, finances, and team alignment.

Our approach is country enough to understand your reality but removed enough to preserve strict confidentiality. Whether you’re operating in Geraldton, Esperance, or anywhere in between, our core commitment remains the same, helping you build a stronger business that supports a stronger community.

How We Help You Grow

Advisory & Strategy (The Business Performance Program)

Comprehensive, 12-month roadmap and coaching, starting with a deep review of your status quo, mapping out practical 90-day action plans, and providing monthly accountability for real, measurable business transformation.

Upskilling & Continuous Improvement

Targeted workshops and team sessions focusing on sales, leadership, financial acumen, and more, all designed to build long-term capability within your organisation.

Introducing Holly

With a background in business leadership across fashion and agriculture, and roots firmly planted in regional WA, Holly brings a wealth of experience and a genuine passion for helping businesses thrive. Through Sandalia Advisory, Holly partners with business owners to streamline operations, boost profitability, and build stronger, more resilient teams and communities.

Our Core Values & What Makes Us Different

Integrity & Confidentiality

We safeguard your information and honour the trust you place in us.

Accountability & Follow-Through

We don’t just hand you a plan; we help you make it happen.

Practical, Results-Focused Approach

We prioritise straightforward, actionable strategies that deliver real results—free from unnecessary jargon and complexity. Our focus is on solutions that work in practice, not just in theory.

Collaboration & Respect

We listen, collaborate, and bring in the right specialists at the right time.

Community Impact & Regional Pride

We measure success by the positive ripple effect in local WA communities.

Country Thought, Yet Removed

We truly get the needs of regional business owners without living in your backyard.

Structured, 90-Day Plans

We break the big picture into clear steps, so you’re never overwhelmed.

Specialist Network

From HR to finance, we connect you with trusted experts to expedite your results.

Our Approach

Our process starts by getting to know your business inside and out, taking the time to understand your goals, challenges, and opportunities before crafting a clear, tailored plan for sustainable growth.

With a strong focus on strategy, market insights, and achievable actions, we work alongside you to build a step-by-step roadmap that brings your vision to life.

Status Quo Review

Before you can grow, you need a clear picture of where things stand. Our health check dives into the key areas of your business – strategy, finances, operations, marketing, and team culture – to uncover what’s working, what’s holding you back, and where the biggest opportunities lie. It’s a powerful first step toward better decisions, improved performance, and long-term growth.
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The Business Performance Program

Big changes don’t happen overnight, but they do start with clear advice and a solid plan. Our 12-month The Business Performance Program is built for business owners ready to scale, restructure, or lay stronger foundations for future growth. Through practical, step-by-step guidance, we align your strategy, team, and operations to unlock momentum and long-term success.
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Real Businesses.
Real Progress.

See how regional businesses, just like yours, have navigated change, strengthened operations, and achieved lasting results with Sandalia Advisory. From retail to Ag services, these stories show what’s possible when clarity meets action.

What Our Clients Say

I have been lucky enough to have Holly from Sandalia Advisory help me with my business. She has educated me to have a deeper understanding of the financial side of my company and has assisted me in finetuning and creating processes that have led my business to be more profitable. She is highly innovative and looks at the bigger picture to create streamlined systems. These systems now allow us to obtain accurate data and metrics which has helped us assess our current situation and plan for the future.

 

Holly has been so helpful and patient with me, nothing is ever too hard and she goes above and beyond to get exceptional results.

Thank you so much Holly, we look forward to your continued guidance and further success.

Georgie Tilbury, The Face Philosophy

Working with Holly at Sandalia Advisory has been a game-changer for our business. She’s brought a level of clarity and structure to our business that we didn’t even realise we were missing. From the moment we engaged her, Holly helped us get aligned on our vision and strategy, making sure everyone was pulling in the same direction.

Her support in refining our operations—especially in the ag side of the business—has been invaluable. She’s helped us streamline workflows, define roles more clearly across our two locations, and ultimately run a more efficient and profitable operation. Holly’s deep understanding of ag retail and regional business dynamics means her advice is always relevant, practical, and grounded in experience.

She has a unique ability to bring calm to the chaos and keep us focused on what really matters. Holly has become a trusted advisor who genuinely understands our business and is just as invested in our success as we are.

Reece Hutton, Hutton Agri Services

Working with Holly and Sandalia Advisory has made a real difference in our business. The clarity and structure she brought to our operations has not only transformed the way we work, but significantly boosted our productivity. With improved systems and streamlined processes in place, we’ve been able to reduce inefficiencies and focus on what really moves the needle. As a direct result, I’ve been able to free up over $150,000 in the business—capital we’re now reinvesting for further growth. Holly’s support has been invaluable, and I’d recommend her to any business owner serious about scaling with confidence.

Mitch Hutton

Working with Holly at Sandalia Advisory has brought a level of clarity and structure to our business that’s been invaluable, especially through the discovery process and contract phase of our acquisition. She gave us the tools and frameworks to navigate a complex transition smoothly and with confidence. Holly’s insight and ability to simplify key decisions has been a huge support, I’m genuinely looking forward to continuing the relationship as an advisor on our board and evolve in our business.

Mitchell and Britt Gill, Gill Agri Services

Before engaging with Sandalia, our Board at ECCI was feeling disconnected and lacked a clear sense of direction. After completing a Strategy Day with Holly, everything changed. Holly brought an incredible energy and focus to the room that reignited our collective drive. She helped us realign with our vision, strengthen our internal dynamics, and chart a bold path forward. Working with her has truly reinvigorated our Board and elevated our potential to the next level.

Jen Obourne, Executive Officer, The Esperance Chamber of Commerce and Industry

Our Blog

Practical Insights for Regional Business Leaders

Ready to Strengthen Your Regional Business?

We’d love to learn more about any challenges you’re facing and show you how our no-nonsense, practical approach can help you thrive.